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DescriptionThis native perennial plant is about 1' tall, branching occasionally. The stems are light green and covered with white hairs. The opposite leaves are up to 2½" long and 1" wide, and broadly lanceolate, deltoid, or ovate in form. They are light green to green, with smooth margins, and are covered with white hairs on both the upper and lower sides. The leaves also have hairy petioles. The light lavender or light purple flowers are funnel-shaped, with 5 flared lobes, and range in length from 1½-2½". There are usually fine purple lines towards the center of the corolla that function as nectar guides to visiting insects. There is no noticeable floral scent. A flower typically opens during the morning and falls off the plant by evening. The overall appearance of Hairy Wild Petunia resembles cultivated petunias, but they are members of different plant families. The blooming period occurs from early summer to late summer, and lasts about 2 months. The root system is fibrous. The dark seeds are fairly large and fall to the ground not far from the mother plant.