IUCN threat status:

Critically Endangered (CR)

Brief Summary

Read full entry


The Latin 'insignis' means 'remarkable', which is a particularly apt epithet for this plant, long considered one of the most unusual and interesting plants of the Hawaiian flora (5). This member of the perennial bellflower family (Campanulaceae) is one of two morphologically similar species in the genus Brighamia, B. insignis and B. rockii (3). 'Olulu possesses a thick, succulent stem that is swollen at the base, tapers towards the apex, and is crowned by a dense rosette of fleshy leaves (3) (6). These plants are usually single-stemmed, although individuals have been observed with as many as four heads (7). Flowers are cream to yellow in colour and salverform (trumpet shaped) (7). Clustered into groups of three to eight (3), the 'olulu flowers possess a fragrance that resembles mild honeysuckle (5).


Creative Commons Attribution Non Commercial Share Alike 3.0 (CC BY-NC-SA 3.0)

© Wildscreen

Source: ARKive

Belongs to 0 communities

This taxon hasn't been featured in any communities yet.

Learn more about Communities


EOL content is automatically assembled from many different content providers. As a result, from time to time you may find pages on EOL that are confusing.

To request an improvement, please leave a comment on the page. Thank you!