The Great White Shark is currently protected in the Australian EEZ and state waters, South Africa, Namibia, Israel, Malta and the USA (California and Florida states, with directed fisheries prohibited off all coasts). Protective laws are strict, but loopholes and inadequate enforcement causes problems including promoting the black-market for high-value Great White Shark products including jaws, teeth and fins. Australia has developed a comprehensive and multidisciplinary recovery plan for great white sharks in its waters (Compagno 2001). A proposal to list the great white shark in CITES, to regulate or ban international trade failed in 2000, but Australia has since listed the species in Appendix III. A CITES listing might help slow trade in great white shark products, but will not eliminate low volume criminal trade. The Great White Shark was added to both Appendices of the Convention on the Conservation of Migratory Species (CMS) in 2002 with the objective of providing a framework for the coordination of measures adopted by range states to improve the conservation of the species (Government of Australia 2002). The great white shark should be removed from international game fish record lists, and needs consistently rational and realistic treatment by entertainment and news media to counter its notoriety and inflated market value.