In most countries hunting of lions is either prohibited or regulated so that only dangerous animals can be killed, although trophy hunting does remain permissible in a few countries in Africa (6). The Asiatic lion (P. l. persica) is fully protected in India, but another separate population is desperately needed in order to prevent the subspecies being wiped out completely in the wild by an epidemic or other disaster affecting a single population (7) (8). The Palpur-Kuno Wildlife Sanctuary in northern Madhya Pradesh has been identified as a potential reintroduction site in India. In both Africa and Asia, the understanding and cooperation of the community is crucial in ensuring the future of this big cat. Fortunately, the lion is a powerful cultural icon for Africa and one of the highest valued eco-tourism species on the continent, which is now being promoted as an incentive to do everything possible to protect this magnificent 'King of Beasts' (7).