The great white shark is protected in South Africa, Namibia, Australia, the USA and Malta (8) (13). The recent surge of interest in shark dives and ecotourism, especially in South Africa, southern Australia, and Guadalupe Island, Mexico, may provide a substantial local income and an important method of education (12). With effective legislation and policing, this tourist trade may well be a vital method of saving the species despite the complex issues involved (12). Vital research into this misunderstood fish is being carried out in countries such as Australia, Mexico, New Zealand, South Africa and the USA (8), and the FAO (Food and Agriculture Organisation of the UN) has prepared an International Plan of Action for the Conservation and Management of Sharks (IPOA-SHARKS) (14). Indeed, recent scientific findings that great whites regularly undergo long-distance, trans-boundary movements only highlight the need for international protective measures, with national legislation being no guarantee of survival of the species (8). However, further information gained from ongoing studies into their movements and the specific habitats the sharks utilise will hopefully provide the basis for designing appropriate protection measures to aid the survival of this remarkable shark around the world.